Incentives (bonus, targets, qualifications etc) de-motivate and significantly reduce performance

Thanks to Gordon Hall of the Deming Learning Network (web sites: www.dln.org.uk & www.learningsociety.org.uk) for the following video link.

Can we  bring to your attention an excellent 10 minute blog from RSA – see  http://comment.rsablogs.org.uk/videos/ – especially the one on “Drive.” It very clearly represents the scientific research that proves that incentives (bonus, targets, qualifications etc) de-motivate and significantly reduce performance – this is a must see clip.